SEO case study · Not Google Ads
Arc Point Industries
- clicks
- +6%
- impressions
- +8%
Organic search clicks and impressions, latest 3 months against the previous 3 (Google Search Console). Not a Google Ads case study.
Paid search · Australia-wide
Google Ads Management Built for Better Returns.
For Australian B2B and service businesses.
Find wasted spend, repair tracking, and focus on enquiries that become paying work.
- No obligationFree 30-minute account audit
- Call us0468 066 150
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Stop wasted spend
Find what’s not working, reduce inefficiencies and make every dollar work harder.
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Track real enquiries
Understand which clicks, calls and forms generate genuine business opportunities.
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Improve lead quality
Attract relevant prospects and prioritise enquiries more likely to become customers.
Common challenges
What’s holding your Google Ads back?
We see the same issues across many Australian businesses. If any of these sound familiar, we’ll find the best place to start.
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Starting from scratch
Not sure how to structure your campaigns, what to target or how much to spend.
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Spending without clarity
Clicks are coming in, but you’re not sure what’s working, what’s wasted, or what’s driving actual enquiries.
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Getting the wrong leads
You’re getting traffic, but not the right type of enquiries, or they’re not turning into paying customers.
Proof
Real businesses.
Real results.
We work with Australian businesses across a range of industries, helping them get more from their marketing and turn enquiries into revenue.
Verified Google reviewsObsidian Lab sorted out our google ads and SEO after we’d wasted months with another agency that just set and forgot it. He’s straight with you, explains exactly what he’s doing and treats the budget like it’s his own. Best marketing decision we’ve made for our business!
Our process
A clear and structured approach.
We keep things simple, strategic and focused on what drives results for your business.
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01
Audit
Review business goals, existing advertising, tracking and opportunities before defining the right approach.
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02
Build
Develop new campaigns or restructure existing accounts around relevant searches and conversion goals.
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03
Optimise
Refine targeting, ads and spend using performance data and qualified enquiry feedback.
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04
Report
Provide clear reporting on advertising performance, lead quality and recommended next steps.
Pricing
Simple and transparent.
Our Google Ads management fee is paid to Obsidian Lab.
Your ad spend is paid directly to Google.
Management fee
paid to Obsidian Lab
- Full account audit and ongoing management
- Covers all strategy and campaign optimisation
- Clear reporting and regular insights
Ad spend
paid directly to Google
- You have full control of your ad spend and can adjust it at any time
- Spend goes directly to your Google Ads account
- You can set your daily or monthly budget
- No markups or hidden fees
FAQ
Common questions.
Straight answers to the questions we get from Australian businesses about Google Ads management.
Do you work with businesses outside of Sydney?
Yes. Obsidian Lab is based in Melbourne and manages Google Ads for B2B and service businesses across Australia.
How much do Google Ads management services cost?
The management fee covers the agreed work and is set once we understand your market and starting point, after the free audit. Your ad spend is separate and paid directly to Google. We agree the scope and fee before any work begins.
Do I need an existing Google Ads account?
No. If you’re not running ads yet, we don’t need any access for the audit. If you are, we send a read-only access request after you book.
How long does it take to see results?
Wasted spend usually shows up in the first week. Lead volume and quality take 4 to 8 weeks of data before scaling decisions are reliable.
Ready to get more from Google Ads?
Find the leaks before
you spend more.
Get a free 30-minute audit and clear plan to improve your Google Ads performance.
Book my free audit
- No obligationFree 30-minute account audit
- Call us0468 066 150